About us

Go Gently Nation is a philosophy. An idea. A way of living. A culture of sustainable thinking and simplicity.  

Our vision is to always consider the world around us, and strive to create an atmosphere that focuses on our environment and humankind.  

Consciously mastering comfort and style with sustainable measures is our purpose, while creating beautiful garments of meticulous fit and quality.  Go Gently Nation stands behind every garment we create and are committed to using only organic and sustainable fabrics, recycled paper hang tags, certified water-based inks, low impact dyes, recycled fabric remnants and numerous  eco-business practices.

Coupled with our passion for developing eco-friendly goods is our continuous commitment to producing 100% of our garments ethically in a kind manner in the USA, right here at home in Los Angeles, CA.

For over a decade Go Gently Nation has stayed the course in our quest for sustainable excellence and has grown successfully year after year due to its authenticity, superior design style, and quality standards.   Originally launched in 2007 as an infant/toddler collection, Go Gently Baby, the brand has evolved as a result of customer demand to include kid’s and women’s collections as well. 

The year 2018 marked the beginning of new offerings in our shop from other product lines like children's accessories, footwear, as well as organic and eco toys and gifts from trusted brands that share our same compassion for our earth and humankind. 

About Our Designer   

Founder and Creative Director Kristin Coia, is the visionary businesswoman behind the famed lifestyle brand.  While pregnant with her eldest child Henry, Kristin quickly discovered there was a great need in the marketplace for simple, classic baby apparel that was stylish, high quality and both organic and sustainable.  Though spending years in event planning & hospitality, she was ever-desirous of owning her own business. Therefore in 2007, the idea for her own line and the niche she had found in the market culminated in the creation of Go Gently Baby.  

To date, the company has evolved into the lifestyle brand, renamed, Go Gently Nation.  The brand focuses on baby, kid’s and women’s apparel and accessories, however, a menswear collection is on the horizon.   

Now, a mom of two and vegan for nearly two decades, Kristin, and her family live out their organic and sustainable lifestyle authentically at home and in the workplace.